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KMID : 0858820150320020001
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Journal of Korean Society for Health Education and Promotion
2015 Volume.32 No. 2 p.1 ~ p.13
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The effects and related factors of public service announcement on hand-washing
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Kim Hyun-Soo
Lee Moo-Sik
Kim Byung-Hee
Yang Nam-Young
Hwang Hae-Jung
Hong Jee-Young
Hong Su-Jin
Kim Eun-Young
Kim Young-Taek
Park Yun-Jin
Lim Go-Un
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Abstract
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Objectives: This study was conducted to investigate derived factors associated with a public service announcement on handwashing to evaluate the effect of this announcement.
Methods: In early september, 1,000 persons over 19 years old was investigated by Computer Aided Telephone Interview, at last 993 persons for analysis. Outcomes were the exposure to the public service announcements on handwashing, the comprehension of this announcements, the intention of behavioral change and the practice of handwashing.
Results: In particular, the proportion of exposure is more women and highly educated. The comprehension of the announcement was no statistically significant difference. The intention of behavior change showed higher in workers and understanding of the announcements. The practice of handwashing is higher in women and lower in student/unemployed. There was no difference in practice in accordance with the exposure, the comprehension and the intention of behavioral change.
Conclusions: About the comprehension of the announcements and the intention of behavioral change, the effects of the public service announcements on handwashing can be very positive. But it does not affect the actual practice of hand washing. The handwashing promotion programs will have to devise a strategy and structure, operation method considering realistic and scalable platform.
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KEYWORD
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Handwashing, Campaign, Public service announcement
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